Plan International Challenge
Amateur cyclists ride the stages of the Deutschland Tour directly before the professional cyclistsBEING FRIENDS: Tour organization and logistics, participant management, guides, catering, charity for children's rights
MERIDA & CENTURION test festival
End-user event bike test and product experienceBE FRIENDS: Event location, route planning and organisation, event logistics, catering
MERIDA Truck
70m² mobile exhibition space for trade fairs and eventsBE FRIENDS: Development of the event tool with 7.5 ton truck, Europe-wide coordination of operations, event locations, assembly and dismantling